Need PPC Advice
Hey everyone, so I just launched my product and subsequently launched a PPC campaign. I made a bunch of different campaigns such as product targeting, manual targeting, automatic targeting, and set it to up and down bidding.
The campaign cost me $80 today all on one keyword and only got me one sale, somehow my budget got increased from $20 all the way to $100 on one of the campaigns.
The specific keyword has costed me $36 in clicks (my product nets me $20 per sale)
What do you guys suggest I do? Turn off all other campaigns and go all in on this keyword? Or is the ACOS too high to even justify that.
Would appreciate any advice