Trad wife?

As the title suggests. I was part of a community that strongly promoted feminism, sisterhood, and independence through a dance form.

Fast forward to today, and many of these same women are now actively promoting the 'traditional wife' lifestyle on their social media platforms—a role that has already been followed by countless women as a duty for generations.

Why is there such a strong push to highlight this term now?

Is this shift a reaction to modern feminism, or is there a deeper cultural or social reason behind it?