Barbour Jacket Collecting Dust/ Lint ppl

Purchased my first Barbour Jacket this holiday season however I have ran into an issue. The wax of the jacket is doing a great job at collecting every dust bunny and piece of lint nearby. I ran a lint roller over it however it also stripped a layer of wax off which I do not want happening. I think this is a common issue, what should I do here? (Pictures included)