Haircare trends 2025

Are you noticing any trends regarding influencer vs corporate haircare brands? Or any haircare trends in general.

For example, I think this is going to be a year of short hair starting with Emma Stone's pixie haircut.
I think influencer driven brands will do better than corporate brands like Revlon or Tresemme. And I think this will be the year haircare will be simplified and demystified. Thoughts?