Better transparency from Tamil Influencers?
We’re not alien to the concept of how ingrained content creators have become in our lives. From an advertisement POV, they’re a much more effective evolution from ads on TV, as not only is it easier to relate to them, but we’re on Instagram for a good chunk of the day. In the video, Manichow covers an important point on how some content creators pass off advertisements as personal recommendations, in exchange for an extra fee, and how that’s detrimental to their followers at large. This is quite common when it comes to food vloggers because you genuinely don’t know if they’re doing it cos they’re paid by the restaurant or because they personally liked it.
Of course, a bit of critical thinking will show that if a new place is being covered everywhere all of a sudden, the creators are a sell out, but in a busy world where people are bogged down by their own worries and don’t have the mind space to critically think about each and every single thing, shouldn’t the creators at least have an ethical obligation to disclose if it’s personal or a collaboration or an advertisement?
We’re not alien to the concept of how ingrained content creators have become in our lives. From an advertisement POV, they’re a much more effective evolution from ads on TV, as not only is it easier to relate to them, but we’re on Instagram for a good chunk of the day. In the video, Manichow covers an important point on how some content creators pass off advertisements as personal recommendations, in exchange for an extra fee, and how that’s detrimental to their followers at large. This is quite common when it comes to food vloggers because you genuinely don’t know if they’re doing it cos they’re paid by the restaurant or because they personally liked it.
Of course, a bit of critical thinking will show that if a new place is being covered everywhere all of a sudden, the creators are a sell out, but in a busy world where people are bogged down by their own worries and don’t have the mind space to critically think about each and every single thing, shouldn’t the creators at least have an ethical obligation to disclose if it’s personal or a collaboration or an advertisement?