UMG basically called the culture dumb & oblivious here

Literally by public they mean the culture and HipHop fans lmao. They would be too stupid to understand how we are manipulating and doing Drake dirty. On top of it, they basically state he will be humiliated clearly leaning into how the culture already perceives him and knowing he is such an easy target that Drake would get insane backlash. Funny I wonder how they and Kendrick fans speak around this one???

Literally by public they mean the culture and HipHop fans lmao. They would be too stupid to understand how we are manipulating and doing Drake dirty. On top of it, they basically state he will be humiliated clearly leaning into how the culture already perceives him and knowing he is such an easy target that Drake would get insane backlash. Funny I wonder how they and Kendrick fans speak around this one???