Which is the best tv to buy?

Need it for myself and wife. We're spoiled for good screens so we're not looking to cut corners but also don't want to nuke our savings a lot. We've been doing research and QLED Samsung seems like the best option so far but I want to ask all yall first.

Also blackfriday

Edit : Bought Samsung S90D 🥳🥳🥳🥳