[CONCEPT] A “BULLY” Rollout

January 17 2025: ye sells the new yeezy shoes with a “BULLY” single. titled “DAMNATION”. produced by ye and the alchemist

[Dry Week]

January 29 2025: ye posts 7 instagram story’s of photos of artists basically announcing collaborators. which are the following

•Baby Keem •Ty Dolla $ign •Rilès (there’s no “the jungle” sorry) •Conway The Machine •Westside Gunn •070 Shake •Shenseea

January 31 2025: we get our first ye controversial tweet. putting him in the spotlight (his plan)

February 5 2025: north drops her album and ye is a feature and he references “GAS” and calls us his “disciples”

February 9 2025: after kendrick’s half time show ye posts a photo of him and kendrick and references “Brothers” in the caption

[dry season]

April 1 2025: ye announces a watch line called “YZY CLK”. basically all js silver watches for the expected 20$

April 15 2025: uzi posts watch (the trav song with ye) on his story with a “🎉” as the only emoji on the entire thing

May 1 2025: ye hosts a private event at tokyo but is cut off early due to light issues. 5 songs are played

may 22 2025: ye posts a “BULLY” listening event at hard rock stadium and has only one thing in the caption

“IM BACK”

june 13 2025: the event takes place and the stage is designed by the great aus. 26 track record. and it’s PERFECT. a real piece of art.

july 18 2025: “BULLY” drops and it is praised. while not winning a grammy due to controversies it is topping charts and beating taylor swifts album “love me forever”

January 17 2025: ye sells the new yeezy shoes with a “BULLY” single. titled “DAMNATION”. produced by ye and the alchemist

[Dry Week]

January 29 2025: ye posts 7 instagram story’s of photos of artists basically announcing collaborators. which are the following

•Baby Keem •Ty Dolla $ign •Rilès (there’s no “the jungle” sorry) •Conway The Machine •Westside Gunn •070 Shake •Shenseea

January 31 2025: we get our first ye controversial tweet. putting him in the spotlight (his plan)

February 5 2025: north drops her album and ye is a feature and he references “GAS” and calls us his “disciples”

February 9 2025: after kendrick’s half time show ye posts a photo of him and kendrick and references “Brothers” in the caption

[dry season]

April 1 2025: ye announces a watch line called “YZY CLK”. basically all js silver watches for the expected 20$

April 15 2025: uzi posts watch (the trav song with ye) on his story with a “🎉” as the only emoji on the entire thing

May 1 2025: ye hosts a private event at tokyo but is cut off early due to light issues. 5 songs are played

may 22 2025: ye posts a “BULLY” listening event at hard rock stadium and has only one thing in the caption

“IM BACK”

june 13 2025: the event takes place and the stage is designed by the great aus. 26 track record. and it’s PERFECT. a real piece of art.

july 18 2025: “BULLY” drops and it is praised. while not winning a grammy due to controversies it is topping charts and beating taylor swifts album “love me forever”