Hot take: HEB is kind of expensive

I don’t know if it’s just me but I usually shop at Whole Foods and surprisingly, it doesn’t cost as much as people say it does, probably thanks to Amazon and me being a Prime member. However, when I shop at HEB I end up spending more, maybe it’s because there’s still a lot of hype considering we don’t have many in North Texas so they can up charge, or because when it comes to vegan items most stores don’t carry the same selection as Whole Foods. My thoughts on it, but also Whole Foods store brand sells a lot of good vegan items also.