What happened to video titles?

I noticed today that the titles have gone from being 'clicky', to straight up lies that get clarified in the first sentence.

In the 'Upgrading my big brother's setup' video, the first line Linus says is that he's not actually his brother but etc.

In the 'This is a weird shape for a phone' video on ShortCircuit, Linus starts the video with 'It's not actually a phone but etc'.

I'm not a fan of simply lying in the title and clarifying in the first sentence just to get that initial click. It feels like a pure bait and switch and is disrespectful to the viewer.

I didn't expect this from LMG, but it's not clear why it's going in this direction. It must be tough on YouTube if the only way to keep the views up is to lie in the title.