Mattel wins back lucrative rights to make DC-themed action figures [Q2 2026]

Hey peeps, here's a less clickbaity article explaining what's going on:

Mattel wins back lucrative rights to make DC-themed action figures [Q2 2026]

Source: LA Times

To break it down, currently Mattel is already allowed to make some DC-themed merch, like Barbies and Hot Wheels (I love these little RC cars), much like how Spin Master has the rights to make their 4-inch figures.

The article specifically states this deal will allow Mattel to make DC-themed "action figures", among other things. It's not clear what that means, like if they will be allowed to make a certain scale, if they get to block other companies from making merch altogether, etc.

[Update]

Another article (thanks Fred) mentions it is the global license.

And Mattel's official release confirms.

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Whatever happens, I think the greater threat to the DC Multiverse is Todd getting bored and going after a Marvel license lol

Feel free to discuss!