Jack London is a death trap for restaurants
If you are a prospective restauranteur, stay out of the Jack London area. I've seen too many restaurants try and fail in that area over the years. A personal friend of mine has a sad tale of woe trying to make a restaurant work right in the heart of it.
The vibes are off. Steer clear.
On an anecdotal note, I went there the other week to try out that hand roll spot. Vibes are off man. Seriously.