pls help!

i got my belly button pierced in december of 2023. the first month ish of having it, it was completely fine. only recently did this start happen (referring to the image). i would get a scab like thing around the top of my piercing and even cleaning it doesn’t get rid of it. it has some sort of hard stuff on top of the red bump and sometimes will come off leaving this under it. i don’t know if it’s a keloid or something else but how do i get rid of it?

i got my belly button pierced in december of 2023. the first month ish of having it, it was completely fine. only recently did this start happen (referring to the image). i would get a scab like thing around the top of my piercing and even cleaning it doesn’t get rid of it. it has some sort of hard stuff on top of the red bump and sometimes will come off leaving this under it. i don’t know if it’s a keloid or something else but how do i get rid of it?