Rakuten not giving the cashback they advertise?

I just ordered a Dyson gen5Detect vacuum from Dyson and did some shopping at Macy's. Dyson's Rakuten offer on the site showed 22% at the time of my purchase and Macy's showed 12%. However, I just got the cashback processed on Rakuten, and the numbers are 12% and 2% respectively (still pending though). What is up with this? I triple-checked and all my orders are valid and not under the terms & exclusion!

Here's what I see on the site:

https://preview.redd.it/0vt9q3fkya3e1.png?width=1620&format=png&auto=webp&s=64d7ee72ba4978802b0023bac5cb3dd36305fde4

https://preview.redd.it/3t5elu7lya3e1.png?width=2652&format=png&auto=webp&s=0fd875874475506b1a45d5f2ff26898abda9a987