Considering Guest Accounts: A Path to Better Conversion Rates?
I’m reaching out to ask for your insights on a challenge I’m currently navigating with my stock analysis app, Theia.
The Challenge:
Currently, users are required to create an account (via email, Google, or Apple) to access the app. This has resulted in about 42% of downloads leading to account creation, which I believe could be improved. I’m considering implementing guest accounts that would allow more users to experience the app before committing to a full account. However, these guest accounts would likely offer limited functionality compared to full accounts.
Here are some questions I have:
- Guest Accounts Impact: Do you think implementing guest accounts could significantly improve our conversion rate? What kind of percentage increase have you seen in your own experiences?
- Other Strategies: Besides guest accounts, what other strategies have you found effective in boosting conversion rates from downloads to registrations?
I appreciate any insights you can share!
About Theia:
Theia is a user-friendly stock screener that simplifies stock analysis for all investors. Key features include customizable screening options, a wishlist for tracking stocks, and in-depth research tools to empower informed investment decisions. Check it out here: Theia Stock Screener Tool.