Automate actions

Is there a way to automate actions on Nvidia Shield, or any Android TV device? I know this request might sound silly, and I could just set an alarm on my phone, just looking to do further automation than just a simple reminder.

Example. With Netflix having Live Events, for me most of them start very late, or early morning for me actually. Is there a way to say Automate Action to start/switch to Netflix, to a specific link for the live event?

Would also like similar automated actions to switch to other apps. Seen one IPTV app show popuo notification that a show is about to start, and if I want to switch to that show. It also has a countdown to auto switch to that show, without me having to select Yes.

If no such automation is possible, maybe have a notification app installed on Nvidia to alert me on screen instead.

Thanks in advance.