Unrivaled’s Deal With Adobe Puts Thousands of Assets in Fans’ Hands for Social-Media Creation

Player-focused league taps Adobe Express app in fan-engagement effort

Adobe Express is the official fan-engagement and content-creation app for groundbreaking new professional women’s basketball league Unrivaled. With the use of exclusive Unrivaled templates, thousands of Adobe creative assets, and Firefly generative AI in Adobe Express, every fan can easily express their passion for the game, their team, and their favorite players. In addition, the league will use Adobe Express in reporting and storytelling on its social channels.

“There’s no better way to get fans engaged than empowering them to tell their own stories,” says Adobe Chief Brand Officer Heather Freeland. “Bringing together Unrivaled’s electrifying experience and a powerful yet easy-to-use app like Adobe Express enables every fan to share their passion for the game, building community through creativity.”

Fan engagement is at the core of Unrivaled’s model as a league, notes Unrivaled Chief Brand Officer Kirby Porter: “Our partnership with Adobe Express is helping facilitate truly unparalleled content for fans of Unrivaled’s athletes and clubs. When we’re working tirelessly behind the scenes to help fans feel like they’re part of the action this season, we’re grateful to Adobe for supporting the league on this mission.”

The Unrivaled templates feature images created with tools powered by Adobe Firefly generative AI. Fans can access these capabilities to create their own images and apply styles or textures to words for eye-catching text effects. Because Adobe Firefly is commercially safe, Unrivaled fans — and creative and social teams — can post the content they create everywhere they want, with confidence.

Co-founded by women’s basketball legends Breanna Stewart and Napheesa Collier, Unrivaled is disrupting the U.S. women’s-professional-sports landscape with a new model centered on investing in its athletes. Featuring 36 of the top women’s basketball players across six teams for a 3-on-3, compressed full-court style of play, Unrivaled delivers an entertaining and competitive form of the sport.

The creative tools in Adobe Express app enable anyone, even without design experience, to create content. Fans can capture and share favorite Unrivaled moments — from buzzer-beater highlights, to selfies snapped at courtside, to the action on TNT. League templates make it easy to create and personalize content: game highlights and vlogs, play of the day, player of the match, outfit of the day, social-media content.