West Orchards Shopping Centre - what’s happening?!

What’s the situation with West Orchards? It’s a fairly decently presented shopping centre - nice natural light, nice structure, overall quite pleasant. However, the stores! Very very few quality stores! Vape shops, Iceland, mobile repairs and £1 shops! Why not better quality stores like the ones found in neighbouring places (Bullring, Torchwood…): Fossil, Nespresso, Apple, Hotel Chocolat… Even Goldsmiths used to exist there but it’s now something random… Can someone explain this?