Why there are not many Toyota cars in Germany?
It's been a year since I came to Germany and I noticed that Toyota cars are really rare on the street and I was thinking about buying one. So little search on the internet and Toyota’s market share in Germany is only around 2.5%, which seems incredibly low for such a globally popular brand. For me, Toyota is known for its reliability, affordability (in Germany it's more expensive I think) yet it doesn’t seem to resonate with German buyers.
Is this due to cultural preferences, local competition from German brands like Volkswagen, BMW, and Mercedes, or something else entirely? Are there economic or regulatory factors at play, like import taxes or emissions standards?
I’m curious to hear from people in Germany or those familiar with the auto market.