Why the U.S. Presidential Race is the Ultimate Marketing Masterclass

As a career marketer turned author and public speaker, I’ll admit, I hate marketing almost as much as I dislike politics. It’s the same game with a different agenda: hype, overpromise, under-deliver... you get it. But here’s the thing: this U.S. Presidential race is the ultimate marketing masterclass.

From building die-hard fandoms like Elon Musk’s to using celebrity endorsements and calling out the competition without holding back (think Trump and Kamala), there’s a lot here for marketers to learn. Even branching out to new platforms, like Trump on Joe Rogan’s podcast, shows the power of going where your audience already is.

In the end, it’s all one massive marketing campaign. Thoughts?