Minternational Pass - Update Coming!

Earlier this year, we launched an update to our roaming experience called Minternational Roaming Passes.

We designed a system that we felt was far more convenient and cost-effective than the previous clunky per unit rate, with a far lower effective rate per gig - prompted by the increase we'd seen in travel usage and direct customer input around the price-per-gig for Mint internationally.

That being said, the pass model didn’t meet the needs of those on extended trips or those who had relatively low usage while traveling - which was apparent from the feedback on the subreddit. I discussed that here.

We spent a lot of time reviewing the feedback, reassessed the program, did more analysis on usage patterns and our own cost model.

We are happy to announce that we will be modifying Minternational this week.

• The 1 day pass will be reduced in cost from $10 to $5.
• The 3 day pass will be reduced in cost from $20 to $10.
• The 7 day pass will be reduced in cost from $40 to $20, and will now be a 10 day pass.

That’s (at least) a 50% price reduction from the previous rates and an even lower effective rate for those with typical “vacation” usage patterns.

For those who need roaming for extended trips or lower usage use cases - we will be adding a 30 day pass for $5 focused on talk/text/messaging. (I'll check with the team tomorrow, but I think this is due for release in the next few months.) This won’t address every single use case, but based upon the usage data, this addresses the lion's share of our customer's needs.

We’ll continue to keep an eye on this product to make sure it meets the need for our broad customer base, those customers with additional usecase, and is financially viable.

Lots of learnings through this process. Appreciate the feedback.

-Rizzy