Asus Astral Nvidia RTX 5090 Newegg Price Increase from $2799 to $3079

Is Newegg allowed to increase the price for the 5090 like this ?

https://preview.redd.it/ctbq1wa4r0he1.png?width=2070&format=png&auto=webp&s=8f1824335d08f0b80f0400f6230a382b82cb4111

https://preview.redd.it/wfjxzya4r0he1.png?width=2105&format=png&auto=webp&s=e26da57e026f74ff508c6ae1a2706812a41e9fa7