How do you make leftism less gay?

I know this is not some new or original observation on this sub.

But I have a group of friends who I lift with, dudebro types. Politics often come up in conversation after the gym and they are of course all aboard the pro-right leftism is gay whatever train. However, always when you talk to them about specific policies, like “hey bro it’s probably cheaper and more effective for everyone that health care should be free so people go to the doctor before it gets more serious” or “I think a few people owning most of the wealth will just cause problems” then they are always 100% on board and agree with everything. Then they go back home, get one shotted by the algorythm and see a soy purple haired lib, and everything is back to square one.

Does modern left have any chance to change the optics? Or did idpol just cook leftism for the next few decades?