Salespeople on social media
I started to build my personal brand on LinkedIn in December. My target audience is sales and business development professionals.
I post real life stories like:
How did Xerox, Electrolux, Cisco experts sold, which techniques they used.
Plug and play persuasion and negotiation techniques.
Problems of sellers, Problems of buyers.
I don’t post motivational support. I like hard scientific sales like BYAF technique in action
I already have 1000 connections and I guess at least 250 of them are sales pros.
Somehow I cannot have their attention. I get 20 likes on my posts on average, but no salespeople respond.
Why is that? What am I missing?
I thought maybe their customers are also on LinkedIn - so they don’t want expose the selling techniques they utilize.
How can I grow my salespeople audience?
Note: * I don’t post in English. * My stories are long, at least 2k characters * I am not one of the lazy accounts translating popular English posts. * I don’t post generic “here are the best 5000 sales books you need to read”