Does anyone believe in their product?

Does anyone in b2b sales actually believe in the product their company sells?

The general feedback from prospects in my last 3 roles was that whatever I was shilling was inferior to competitor or just plain bad.

Of course leadership chalks it up to “that’s just a brush off” or my favorite “you’re not selling them on the value”

But… I’m sure we all sell something that saves companies a ton of time and money right?