Pricing Strategy Help
I'm opening up an axe throwing business in my small town. I'm working on membership pricing. Trying to leverage price anchoring. I could use some pointers on my current setup, also considering if I should just do 3 instead of 4.
Normal cost per hour: 25
- Platinum - $199
- Unlimited throwing time per month
- Free entry into leagues and tournaments
- 4-hour guest pass per month
- 20% off Merchandise
- Priority booking
- Gold - $89 (Should be most popular)
- 6 hours of throwing time per month
- 25% off additional hours
- 25% off entry into leagues and tournaments
- 2-hour guest pass per month
- 10% off Merchandise
- Priority Booking
- Silver - $69
- 4 hours of throwing time per month
- 15% off additional hours
- 15% off entry into leagues and tournaments
- 1-hour guest pass per month
- Bronze - $39
- 2 hours of throwing time per month
- 10% off all additional hours
- 10% off entry into leagues and tournaments