American Cheese on Burgers is disgusting

I just don’t get it. Lately all I see from burger restaurants is American cheese as the only option. No cheddar, no swiss, just the shiny mess that is American “cheese”. Every-time I have a burger with it I feel uneasy afterwards. The hyper-processed plastic like cheese thats only good quality is that it melts well. When did that become more important than the actually taste? The worst is when I go to places that boast about their high quality beef yet will throw a slab of that mess on after words. I love a good cheeseburger and enjoy supporting new burger restaurants, but if my only option is American cheese than I’m reconsidering whether I want to even eat there.